Town of Whitehall

Town of Whitehall

Middletown, Delaware


Monica developed a marketing plan, budget, and sales manual and directed the preparation of marketing and sales operations. She also provided on-site sales training and TND immersion sales training.

Project Details

The Town of Whitehall is a legacy project under development by Whitehall Ventures in southern New Castle County, Delaware. Whitehall involves the development of approximately 1,000 acres of a 2,000 parcel and features a master plan by Placemakers. Whitehall will be comprised of seven neighborhoods, or hamlets, each varying in size and opportunity.

The first phase, Village 1, will include approximately 500 residential units and 79,000 square feet of retail, office, and commercial space. Designed as an educational campus, a charter elementary school has opened and a public library is planned. They will join the new St. Georges Vo-Tech high school. Michael Watkins serves as Town Architect.

Related Work

New Urban Connections offers a variety of marketing and sales services ranging from the entitlement stage of development to complete build-out.