Role

Monica V. Johnson developed a strategic marketing plan and budget for Welden.

Project Details

Welden is a new Traditional Neighborhood Development being developed by The Arden Group of Winston Salem, North Carolina. Weldon is located in the town of Kernersville in the Piedmont Triad region of the state and is conveniently situated between the cities of High Point, Greensboro, and Winston-Salem.

The 415-acre project features a pedestrian-oriented, mixed-use master plan made up of three mixed-use neighborhoods and a network of sidewalks, pathways, trails and open spaces. When complete, Welden is expected to have 1,619 residential units, including rental apartments and for-sale homes in a variety of product types and price points.

Related Work

New Urban Connections offers a variety of marketing and sales services ranging from the entitlement stage of development to complete build-out.