Role

Monica V. Johnson created a sales operations manual and strategic marketing plan for The Village at Hendrix. In addition, she led branding focus groups, conducted sales training for the development team, and consulted weekly with the on-site team regarding sales and marketing management.

Project Details

Under development by the respected Hendrix College and bordering its beautiful campus in the heart of Conway, Arkansas lies The Village of Hendrix. With a master plan by Duany Plater-Zyberk & Company, The Village blends Southern heritage with thoughtful neighborhood planning. The neighborhood is a 54-acre mixed-use, walkable, college village that combines beautiful architecture, scenic grace, central marketplaces, corporate offices, welcoming outdoor spaces, and friendly local shops and restaurants.

The Village of Hendrix brings 225 residential homes, 75,000 square feet of retail space, 150,000 square feet of office space, and 40,000 square feet of instructional space, plus parks and trails together naturally, with a commitment to green building principles. In short, it merges the best of yesterday and today, while being ever mindful of tomorrow.

www.thevillageathendrix.com

Related Work

New Urban Connections offers a variety of marketing and sales services ranging from the entitlement stage of development to complete build-out.